This campaign was done for the Champaign County Down Syndrome Network and CU Autism Network. The campaigns focus is to spread the word to end the word. This word is the use of the word "retard". This campaign promotes both adults and youth to stop using this word and instead replace the word with respect. The campaign that was created was set forth in particular to empower the youth of Champaign County to speak up and tell others to no use the r-word when it is used among their peers. The campaign included: A 30 second PSA,
These PSA's ran on WCIA the CBS affiliate for
Two 4 second PSA's,
A freeze the word event,
And a chalk the word event.
The following campaign was done in the Fall semester of 2011 at Southern Illinois University in Carbondale.
As researchers we have created a multi-dimensional presentation of Sony’s efforts to go green through its various companies. Although Sony was not the first company to dedicate workforces to going green, they have launched a full force effort to be responsible for foot prints they have created through the creation, distribution and discarding of various products. Sony has created a website to show their efforts of going green. Sony has committed fully to these efforts, & has already captured value from the creation of these efforts. Sony has begun to market their green efforts to have their customer base recognizes, encourages & promotes company efforts.
This book is just a snap shot of Sony’s history and development as a global company. Our focus is on the company’s corporate social responsibility. The book also contains our own personal research. Primary research was conducted by utilizing results of a focus group, a 100 person survey, as well as secondary research. All of our research results can be easily examined in our appendix. As a creative team we have used both our primary and secondary research to create an innovative campaign containing out of the box ideas as well as incorporates some traditional advertising. After gathering various research, as a team we feel our efforts would generate a high success rate in the fiscal year 2012 in the St. Louis, Missouri area.
From your creative team,
Katelyn, Samantha, Kyle, Maurice, & Nymond
Power Point
PDF of Book
Photos of book
